Keith serves as the Director of Finance and Accounting at SERVE Hospitality Group, playing a crucial role in shaping the company’s financial strategies. He meticulously manages financial operations, enhances efficiency through process optimizations, and ensures seamless alignment between the department’s initiatives and the company’s objectives. With over 21 years of financial expertise and leadership across various industries, Keith, a Certified Public Accountant, specializes in strategic finance, overseeing intricate financial systems and processes.

Beyond his professional role, Keith is a dedicated husband and father of two boys who treasures meaningful moments with his family and loved ones. His interests span across science, culture, music, and sports. He leads an active lifestyle as a triathlete, having pursued the sport with passion and achieving several milestones, most notably completing an Ironman 70.3, a demanding endurance race consisting of a 1.2-mile swim, 56-mile bike ride, and 13.1-mile half-marathon run.