Keith serves as the Director of Finance and Accounting at SERVE Hospitality Group, playing a crucial role in shaping the company’s financial strategies. He meticulously manages financial operations, enhances efficiency through process optimizations, and ensures seamless alignment between the department’s initiatives and the company’s objectives. With over 18 years of financial expertise and leadership in various industries, Keith, a Certified Public Accountant, specializes in strategic finance, overseeing intricate financial systems and processes. Beyond his professional role, Keith is a dedicated husband and father of two boys. He treasures meaningful moments with his family and loved ones. His interests span across science, culture, music, and sports, and he leads an active lifestyle, driven by his passion for running.