Profit, People, Partnerships: SERVE’s Growth Playbook
Salem Najjar’s path from accountant to multi-unit franchisee: mastering financials, KPIs, scaling
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- April 17, 2025
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This solution saved a Tropical Smoothie Cafe franchisee $80,000 per year in accounting
Sponsored by Restaurant365 The company is one of the largest franchisee groups in
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- January 15, 2024
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Why investing in people is key to Salem Najjar’s success with Tropical Smoothie Cafe
Have you ever wondered what it takes to become a successful franchise
- July 14, 2023
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Franchising by the numbers: How an accountant became a successful Tropical Smoothie Cafe franchisee
Salem Najjar founded SERVE Hospitality Group in Michigan and now owns 21
- March 6, 2023
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Voyage Michigan – Meet Salem Najjar of SERVE Hospitality Group
Today we’d like to introduce you to Salem Najjar. Salem, we appreciate
- March 6, 2023
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Franchise owner plans Milwaukee-area Tropical Smoothie Cafe expansion
The new Tropical Smoothie Cafe planned in Mequon is part of a broader expansion
- July 8, 2022
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Salem Najjar is named by QSR magazine as one of the 35 young leaders to watch
Salem Najjar came to the restaurant world with more financial savvy than
- June 8, 2022
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SERVE Hospitality Group CEO, Salem Najjar, named franchisee of the year by the International Franchise Association
Brand also names No Kid Hungry as national charity partner Tropical Smoothie
- June 5, 2022
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