We began operations in December 2015 and opened our first Tropical Smoothie Cafe franchise in June 2016. After making a considerable investment in resources to foster regional expansion, SERVE Hospitality Group was established in July 2019.
SERVE Hospitality Group owns and operates Tropical Smoothie Cafe and 7 Brew Coffee franchises across the Midwest. But we don’t just open and operate restaurants. We are meticulous about being best-in-class. Always improving by investing in our resources and our people. We are also vertically integrated; performing HR, Marketing, Accounting, Real Estate, Development, Management, and Consulting Services, all in-house.
Our mission is to be the best franchise operator. We strive to inspire better, try harder, have fun, and create family-friendly environments. We invest in people who are passionate about living our core values and we empower them with knowledge and resources to raise the bar – this is our recipe for successful and sustainable expansion.
We set high standards and constantly strive to exceed them, driven by our hunger for success.
Our team is all about supporting each other to achieve our full potential, sharing knowledge and resources to help everyone succeed.
We're all about delivering real value and holding ourselves accountable for our performance, working efficiently to achieve our goals
Our leaders are committed to growth, our people, and our core values, always anticipating challenges, and finding creative solutions
We're passionate about making a positive impact, doing what's right, and building a reputation we're proud of.
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Ever find yourself staring at your computer screen a good consulting slogan to come to mind? Oftentimes.
“SERVE Hospitality Group is an amazing and wonderful place to work. I have only been here for 3 weeks and everyone in the cafe has made me feel like family, I can't wait to see what the future holds!"
“SERVE Hospitality Group is an excellent place to work, the environment is amazing, and the employees are well mannered. This is a great place for a first job and even starting a full time career, they welcome you in and make you feel like you're part of a family."
“Working at SERVE Hospitality Group is such a joy for me. I really love being here because my coworkers feel like family. We work well together and support each other every day, which makes coming to work feel like spending time with friends. Plus, my boss is amazing; they're always encouraging us and making sure we have what we need to succeed. It's a great environment where I feel appreciated and part of a tight-knit team."
Whether you have questions about ordering from our restaurants or want to share your feedback, send us a message. We’re here to assist you and ensure you have the best experience
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